March 31, 2004
Reebok is creating a sculpture of Swedish heptathlete Carolina Kluft posed to match one of the figures on the Parthenon Frieze. This sculpture will be used as part of Reebok’s advertising campaign during the Olympics in Athens this summer.
31 March 2004 13:53
Athletics: Kluft cast in a classical pose on road to Athens
By Mike Rowbottom
Something unusual happened at yesterday’s publicity appearance in London by the world heptathlon champion, Carolina Kluft. The flaxen-haired darling of the Swedish nation and wider sporting world produced a false smile.
In the circumstances, it was forgivable – the circumstances being that she was standing spotlit on a stage surrounded by television cameramen, photographers and reporters all striving to appear neutral about the fact that another woman was daubing her body with purple-coloured liquid rubber.
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