June 29, 2004
A part of their advertising campaign for during this summer’s Olympics in Athens, Reebok are creating sculptures of a number of Athletes posed to match the figures depicted in the Parthenon frieze.
It is a shame that this publicity for the frieze manages to completely ignore the division of the sculptures between two countries – a fact that is the only reason that the most people have even heard of the frieze.
The Running Network
Reebok “Freezes” a Moment in Athletic History With Modern-Day Versions of Athens’ Parthenon Friezes
June 28, 2004
From press release
London, UK (June 16, 2004) – To celebrate the Summer Games returning to their ceremonial Athenian home, Reebok will unveil sculptures of several premier athletes in poses reminiscent of the legendary Parthenon Friezes. Some of the most famous works of art, the Friezes were carved in Ancient Greece and adorned the famous Parthenon on the Acropolis. Sculptures of top Olympians Andy Roddick, reigning US Open Champion, Yao Ming, NBA superstar, and Carolina Kluft, World Champion heptathlete, will mirror the famed Parthenon Friezes. The Friezes will be unveiled on August 22nd at a special press event at the Reebok Center in Athens.
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