I am not the first person to have said, that Greece could better market many of their archaeological sites, particularly in terms of internet presence etc. It is proposed that gradually some museums within the country will be able to move away from the centralised Archaeological Receipts Fund paradigm & take more control over their own administration. This will allow them to keep more of the money generated from their own initiatives & reuse it, creating an incentive for museums to enhance their facilities & attract more visitors. One only needs to look at the way in which two private museum in Athens, the Benaki & the Goulandris Museum of Cycladic Art are run, to see the potential for improving the state museums.
The New Acropolis Museum in Athens is intended to be one of the first museums to explore this new freedom, evidenced by the cafe & restaurant that have been included within the building.
From:
Kathimerini (English Edition)
Thursday August 10, 2006
Tourists depend on insider tips to know where to go
Receptionists at major hotels argue cultural events not promoted enough
Botero’s sculptures are hard to miss, but visitors often fail to hear of other important exhibitions.
By Margarita Pournara – Kathimerini
If you were to ask the minister of culture, the minister of tourism, the director of the Hellenic Festival or any other high-ranking administrative official of the capital’s museums or hotels what long-term goals Athens needs to set in terms of tourism, they would, in one voice, answer: strong incentives for foreign visitors to stay in the capital at least two or three days before heading for the islands, an opportunity for tourists to see something of Athens other than the Acropolis and the Ancient Agora and for them to leave with a good impression of the capital and the intention of visiting again. In short, what Athens needs is high-quality products and services and a long-term, inspired tourism development strategy such as that designed, and in part achieved, by Giorgos Loukos this year as director and architect of the revamped Hellenic Festival. Otherwise, the renaissance of Athenian tourism will remain in the hands of tour operators.
Read the rest of this entry »