June 17, 2008
Stelios’s advert campaign
Stelios Haji-Ioannou’s advertising campaign has now been published in a number of national newspapers in Britain. On his website, he has created a page dedicated to the reunification of the Parthenon Marbles. This also links to a copy of the actual advert, along with a photo of his new cruise ship with the words Reunite the Parthenon Marbles painted on the side.
From:
easyCruise
Stelios steps into Parthenon Marbles debate with new, challenging ad campaign
posted: 16.06.08Stelios Haji-Ioannou, founder of easyCruise, has announced the launch of a national advertising campaign to get the nation talking about one of the World’s most complex cultural debates.
From Monday 16th June, open letters from Stelios himself will appear in the national press, calling for the curators of the British Museum and the new Acropolis Museum in Athens to open up communications to find a mutually acceptable way to engage in a cultural exchange. Within the letter, Stelios says: “I think the time has come for the curators of the two museums to have a constructive dialogue about the Parthenon Marbles. Away from politics and name calling, I feel there is now a win-win solution for both museums in the form of a cultural exchange. Therefore, art lovers worldwide might get the once in a lifetime chance to see these masterpieces reunited.”
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