The New Acropolis Museum represents a new generation of museums – it would be radical anywhere, but especially in Greece, against the context of many relatively old fashioned state owned museums (although the privately owned institutions in Athens also represent a much more modern approach).

From:
eTurboNews

Insights into Tourism Branding
Museums: Must-see centers of meaning in a destination
By Anita Mendiratta, CNN Task Group/eTN | Mar 16, 2011

SEEING BEYOND THE SURFACE
They are places that make places make sense. Within their secure walls stand items that act as records of the past. History and culture are held tightly together in cases of glass, collections of frames, and viewing areas sectioned off with velvet ropes. Visitors are invited in and then carefully kept at arms length so as to protect all things precious. Voices are turned down in volume, whispers of conversation filling the air. They are places built for seeing, exploring, learning, and musing. They are museums.

In positions of pride in destinations around the globe are museums. Standing tall in city centers, tucked away in tiny towns, and even carefully moved from location to location through new mobile methods, museums represent homes of history of people, places, and periods of time. Historical jewel boxes of all that a destination holds dear, museums contain pieces of the past that can often not be explained in words – they must be seen and felt to be understood. Whether ancient artifacts or modern pieces of medical marvel, museums are centers of living history.
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