The New Acropolis Museum represents a high point in Greece’s recent history – finally, after years of arguments, political wranglings & archaeological digs, a new home had been constructed to house the Parthenon Marbles. for once, a building was able to tell a story of a modern country that was still deeply in touch with its rich cultural heritage – it was not using moernity to turn its back on the old, but instead using it as a framework to re-evaluate it & re-discover it.

From:
Modern Diplomacy

The Acropolis Museum: a paradigm of Nations Branding in the Making
Peggy Kapellou, Maria Kyriacopoulou Hellenic Foreign Policy

In the gloomy after crisis general ambience in Greece, how many of us still take the time to review major achievements of the country’s reputation to the International Community? And still, it was only three years ago, on June 20, 2009, the whole world witnessed the opening ceremony of what has been characterized by the New York Times as «one of the highest-profile cultural projects undertaken in Europe in the last decade»: the new Acropolis museum.

The inauguration day and the week of various festivities and parallel events, was the culmination of a long run project, carefully planned and implemented as part of an integrated approach.
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