Showing 4 results for the tag: Advertising campaign.

June 19, 2008

The Liverpool Echo versus Stelios

Posted at 10:41 am in Elgin Marbles

For reasons that are unclear, certain journalists at the Liverpool Echo have take huge objection to Stelios Haji-Ioannou’s involvement with the campaign for the reunification of the Parthenon Marbles. As in the previous criticisms though, the story seems to be getting in the way of the facts.

Even at the time of Elgin’s acquisition of the sculptures, debates in parliament made it very clear, that people were not convinced that his conduct had been all legal & above board.

Liverpool Echo

easyFacts for Stelios
Jun 19 2008 by Joe Riley, Liverpool Echo
IS it a bird? Is it a plane?

No. Just easyJet founder Sir Stelios attempting an emergency landing over the future of the Elgin Marbles, sculptures from the Parthenon in Athens which Greece wants returning from London.

In January, I revealed how Stelios, worth £725m (with a little help from the wallets and purses of passengers at JLA) was backing the campaign by sponsoring a Cambridge University debate.
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June 17, 2008

Stelios’s advert campaign

Posted at 10:34 am in Elgin Marbles, New Acropolis Museum

Stelios Haji-Ioannou’s advertising campaign has now been published in a number of national newspapers in Britain. On his website, he has created a page dedicated to the reunification of the Parthenon Marbles. This also links to a copy of the actual advert, along with a photo of his new cruise ship with the words Reunite the Parthenon Marbles painted on the side.


Stelios steps into Parthenon Marbles debate with new, challenging ad campaign
posted: 16.06.08

Stelios Haji-Ioannou, founder of easyCruise, has announced the launch of a national advertising campaign to get the nation talking about one of the World’s most complex cultural debates.

From Monday 16th June, open letters from Stelios himself will appear in the national press, calling for the curators of the British Museum and the new Acropolis Museum in Athens to open up communications to find a mutually acceptable way to engage in a cultural exchange. Within the letter, Stelios says: “I think the time has come for the curators of the two museums to have a constructive dialogue about the Parthenon Marbles. Away from politics and name calling, I feel there is now a win-win solution for both museums in the form of a cultural exchange. Therefore, art lovers worldwide might get the once in a lifetime chance to see these masterpieces reunited.”
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June 15, 2008

Stelios’s plan for the Marbles

Posted at 10:20 am in British Museum, Elgin Marbles

More coverage of Stelios Haji-Ioannou’s proposed advertising campaign in the British Press, aimed at encouraging the reunification of the Elgin Marbles from the British Museum.

Scotland on Sunday

EasyJet founder gets Elgin marbles campaign rolling
Published Date: 15 June 2008
By Liz Longden

THE multi-millionaire founder of easyJet, Stelios Haji-Ioannou, is set to launch a personal campaign for the reuniting of the Elgin marbles.
The controversial marble sculptures, which have been at the centre of a diplomatic dispute between Britain and Greece for decades, are split between the British Museum in London and the New Acropolis Museum in Athens.

However, the Greek-Cypriot entrepreneur will take out full-page adverts in a number of British newspapers this week to argue the case for keeping the artworks in a single collection.
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Stelios makes a new effort to reunite the Parthenon Marbles

Posted at 10:11 am in Elgin Marbles

Following the support of a Cambridge Union debate & then the branding of easyCruise’s new ship with Reunite the Parthenon Marbles, Sir Stelios Haji-Ioannou has moved onto the next stage of his plan – a series of adverts in the British Press to increase awareness of the issue. One hopes that this plan will end up as successful as his previous businesses have been.

The Independent

Stelios in bid to reunite Elgin Marbles
By Arifa Akbar, Arts Correspondent
Saturday, 14 June 2008

Stelios Haji-Ioannou, the founder of the budget airline easyJet, is due to launch a one-man campaign to reunite the Elgin Marbles by taking out a series of full-page advertisements in national newspapers across Britain next week.

The Greek businessman has written an open letter to the British Museum in London and the new Acropolis Museum in Athens. In it, he urges the institutions to reunite the Elgin – also known as the Parthenon – Marbles that are currently divided between Greece and Britain.
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